Any system migration can be a challenge. The added complexity for migrating Inc. came from a “Frankenstein-ing” of the previous CMS: think finding a door inside a wall, that lead to some stairs, to another door, during a home renovation, but without documentation of how the original house was built.
To manage this complexity, these were the core areas of focus:
- Audit old CMS taxonomy to define migration logic to the new CMS that aligned with new business requirements.
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Logic mapping of fields from old to new CMS
- Minimize risk to traffic and advertising delivery.
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Prioritizing launch vs. non-launch requirements, and organizing the latter as known must-haves vs. needs updated business requirements review
- Ensure continuity of systems integrations, working with partners in audience infrastructure, advertising, and data analytics.
CMS Data Migration Process