Kristin Lenz

A creative product & design leader who helps teams distill complex ideas into focused outcomes across ideation, design, development and delivery, content strategy and execution, storytelling, and data visualization.

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CMS and Data Migration Led product, engineering, and design teams in multiple phases of a CMS and data migration focused on the continuity of core editorial programming while working toward implementing and developing consistent systems, data, and process architecture for Inc. and Fast Company media brands.
DATA MIGRATION
LOGIC MAPPING
PUBLISHING / CMS TOOLS
SYSTEMS REVIEW & ARCHITECTURE
DOCUMENTATION & TRAINING
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DoubleBlind UX/UI Redesign Guided the team at DoubleBlind, a new and growing niche media brand, to audit, design, and implement the next iteration of their homepage and article page to surface more of their journalism devoted to the past, present, and future of psychedelics. 
UX/UI AUDIT
USER RESEARCH
UX/UI DESIGN
WIREFRAMING

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Editorial Process and SystemsOngoing optimizations and zero-to-one builds of internal user platforms that power external user experiences and support business goals. 
DATA PRIVACY & SECURITY
DOCUMENTATION & TRAINING
INFORMATION ARCHITECTURE
PUBLISHING SYSTEMS & TOOLS
SYSTEMS AUDIT & ARCHITECTURE
UX/UI AUDITS
USER RESEARCH


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Inc. 5000 and Franchise Programs Redesign Led design and engineering teams to relaunch digital experiences and began to align the organization on a user-first approach to support Inc.’s multi-million dollar recognition programs.
DATA VISUALIZATION
LOGIC MAPPING
PUBLISHING / CMS TOOLS
USER RESEARCH
UX/UI DIRECTION
WIREFRAMING
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New York Guide for Climate Tech Startup Founders Directed, built, and launched a resource guide for startups in the Climate Tech Space in the state and city of New York.
CREATIVE DIRECTION
DATABASE MANAGEMENT
PLATFORM INTEGRATIONS
SURVEY DEVELOPMENT

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Data VisualizationVisually conveying data for increased comprehension and clarity of complex information. If a picture is worth a thousand words, then a thousand words, er numbers, is most definitely worth a picture.  ART DIRECTION
CONTENT DIRECTION
CREATIVE DIRECTION
DATA VISUALIZATION
INFORMATION ARCHITECTURE
SURVEY DESIGN




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Creative DirectionStorytelling was my first love. I worked with editors, reporters, and other visual editors to understand, gather, and direct content that excited, delighted but clearly conveyed information needed to understand a rouge idea, a funny take, or a complex story. 
ART DIRECTION
CREATIVE DIRECTION
CONTENT DIRECTION

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©Kristin Lenz

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“Creativity is the ability to find order in chaos.” — Simon Sinek